How do you know that your customers are happy with the products that you offer? Better yet, how do you know if they are satisfied with the services provided by your company particularly by your employees? This can be quite tough especially if you have a huge company. You will not be able to monitor the entire activities that are happening in your organization for the whole day. Sure, you can check whether everything is fine but how do you know that all is indeed well even when you are not around to check things yourself? This is the role of the customer service indicator. If your company values your customers, you should definitely utilize this managerial tool.
Customer service should be one of the top priorities of your company. After all, your clients are the backbone of your business. Without them, you will not be able to generate sales. However, getting customers is one thing but making sure that they remain loyal is another. From the two, the latter is more important, which is why there is a need of organizations to pay close attention to their customer service. Measuring this will help you a lot based on the improvements for the overall performance and this can be done with the use of the customer service indicator.
Key performance indicators are now being used in order for companies to keep track of the performance of certain aspects in their company that they consider as important. In this case, the customer service KPI is your tool to measure the performance of this factor. One of the goals of the companies is to make sure that they increase their sales volume everyday but you cannot do this if you do not have a solid customer base. Now, every company should have customer support in order to listen to the feedback or even complaints of the customers. While you can sometimes be dismayed by the criticisms that they give you, you should always be prepared to receive such commentaries. Since most of the time, your employees are the ones who will handle the customers, you will have to make sure that they are apt for the job.
Your customer service indicator therefore will not only include the details about the customer service performance but also with the employees. Hence, you can take in indicators such as employee training, customer demands, percentage of demands met, company offerings, number of calls received per day, number of unique customers per day and the number of recurring customers as well. Of course, you will have to limit the KPI’s that you will be using since it will be even more confusing for you to analyze all the results that you have gotten. In this case, pick only the key performance indicators that you will be using for your business. However, you can always change them whenever you feel that there is a need to do so. For instance, you believe that a certain KPI is not working, it is ideal that you replace it with a more effective one.